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Storytelling For Business - Michael Ryan Norton
14987
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The Power of Narrative

Ancient people’s gathered around the fire to keep warm and told stories…

Common Storytelling Pitfalls

Forgetting your place.

Collapsing the CTA.

Avoiding the drama.

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The Benefits of Narrative Framework

The Elements of a Good Story

Customer Segments

Segmentation by offer, channel, relationship, or profitability provides insight into customer types.

Value Propositions

Strong offerings solve real and felt needs for specific customers.

Channels

Customers are best reached though cost-efficient channels which are integrated with existing routines.

Customer Relationships

The ways we maintain relationships with customers shape their experience of brand, product, or and service.

Revenue Streams

What forms and methods of value transfer do our customers prefer to exchange?

Key Resources

What resources are required to create, promote, and deliver the value of our product?

Key Activities

What activities are necessary to create, promote, and deliver the value of our product?

Key Partnerships

Which resources and activities require partnerships? With whom will we work?

Cost Structure

What significant costs are inherent in our resources, activities, and partnerships?

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OPTIMIZED FOR MOBILE DEVICES

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.

DEMO PAGE

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.

 

Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram.

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